Quote of the Week 6-15-2020
“The first step towards getting somewhere is to decide you’re not going to stay where you are.”
Okay friends, buckle up and pour yourself a coffee because this is going to be a long one.
For the past decade I have dedicated every ounce of my being to our gym. I first found CrossFit when I was competing at a national level in Strongman and it completely blew me away. I truly believed, and continue to believe that the methodologies developed within the CrossFit modality deliver the most broad and inclusive results possible.
That being said, Covid, the time away from Coaching, and the baseless comments made by CrossFit’s (now former) CEO have forced me to take a hard look at our Community and examine the specifics of why our gym is just SO special. This may sound egocentric but let’s be honest- you simply can NOT get our level of Programming, Coaching, or Community anywhere else. While tremendously frustrated, I am thankful these events have occurred because they have forced me to evolve. I am no longer content with just being the best CrossFit gym. I feel we have a bigger purpose. I owe it to my family, I owe it to our amazing Coaches, and I owe it to all of you to expand to our greatest design. I want to ding the fitness universe. They say if your dreams don’t scare you then they aren’t big enough- well I will tell you that I am scared for sure…but I am more excited.
I have always done CrossFit my way. Very few gyms are able to program effective Strength and Conditioning daily. Even less understand the intricacies of long term athletic development. Perhaps most unique is the way our Coaches and Athletes respect and bond with each other every class. Thinking of these positives I have really focused on our competitive advantage lately. There are countless reasons that MOST of our members drive past one or more CrossFit gyms to train with us. These advantages, these unique reasons why we are so special, will become the bricks and mortar that we will build on. Our mission statement remains the same- “Dedicated to helping people live lives they love, in bodies they are proud of, through the fun and intelligent pursuit of fitness”.
What does this look like for our Athletes? First and foremost you guys are paramount. The goal here is to provide the most value possible for you all. This means more of the things that make us great- daily Strength, daily Conditioning, and we will still offer our CrossFit services. What will change is that we will be highlighting the things that only WE can do. Monthly seminars, a blanket nutrition plan for every member, monthly check-ins, three to four big competitions a year, custom hypertrophy work, monthly gear, dedicated and specially named training blocks, and SO much more. Everyone excited yet?!
When all this craziness first happened everything felt like a whirlwind, but now this new approach feels very much inevitable. Things needed to change. Covid removed the thin veil covering a lot of gyms business plans. A lot of gyms will close. Most. Tuition prices must go up across the board and gyms must learn to deliver greater value. I myself am guilty of this too, since I have not raised tuition once in a decade. Owners simply can not support their communities on such small margins with such little cash flow. With our new action plan we will never have to worry about any of that again.
What I need to make this happen-
I need 60 Lifers. 60 people that are ALL IN. Committed, loyal, and excited for what the future holds. I need 60 individuals who are willing to trust me to deliver them life changing value, every month, for the rest of their lives. Of course everyone’s memberships are still intact when we return but if you are reading this right now and are fired up- you have an opportunity to become a “Founding Member”. I am opening up just 60 slots specifically reserved for those who are ALL IN. My Staff and I will now be able to fully dedicate ourselves to these 60 in all aspects of fitness. This means a holistic approach treating the entire athlete- training, nutrition, meditation, breath practice, sleep hygiene, everything.
The Perks of becoming a Founding Member are vast- your tuition will be locked in at a $150 Unlimited Membership FOR LIFE. You will receive early access to all our competitions and monthly seminars and will be given every priority before spots fill up. You will have access to our monthly t-shirts at $10 and will be given one free at sign up. You will get a custom notebook detailing your fitness journey and progress. Founding Members also get a free Personal Training session and monthly check ins, plus 10% off Personal Training sessions for life.
Moreover you will get to say that you are an early adopter. Someone who understands the value of what we do here. Every Founding Membership is a vote for what is right, a rejection of what is wrong with the fitness space, and a commitment to myself and to this amazing Community. It is a commitment to become the best possible version of yourself- to be on our team, to surround yourself with people who want to win.
If this feels good to you, if this excites you, what I need you to do right now is CLICK HERE to send me an email (firstname.lastname@example.org). The subject line should read “I’M ALL IN” and in the body of the email please include your t-shirt size for your free gear. I will send you an email back telling you your place out of 60 and our journey will begin again.
The past decade has been great…the next decade, I promise, will be amazing.
So…who’s ALL IN?
I have rambled on enough so here it is friends!-
Alt DB Snatch
12 Alt DB Snatch
12 DB Sit-ups
12 DB Thrusters
6 Devils Press
DB Step Overs
20 Second Plank after each round
DB Front Squats
33 Air Squats
33 Mountain Climbers
33 Jumping Lunges
33 Hip Drops